So to call me Matt instead of Andrew, it happens. But here's the thing: if you can't get my name right, how can I trust anything else you're saying?

Somewhere along the way, as email volume grew and work became increasingly online, the inbox became a to-do list. An email comes in, gets a quick scan to make sure it isn't urgent, and then gets marked unread as a little flag to come back to later. Hours pass, sometimes days, and the flag gets buried. The mental note fades. And in the background, there's this anxiety of wondering: did I actually follow up on that?

If something comes into your inbox that needs action, it deserves a real home somewhere that's purpose-built for it.

Your inbox should be where communication lives. Not where your to-do list hides.