The most straightforward way to calculate automation ROI is also the most obvious: how long does this process take manually, and how often does it happen?

For example: if a process takes 30 minutes every time a new client is onboarded, and you onboard 10 clients a month, that's 5 hours of manual work per month. Automate it, and you get those 5 hours back every month.

First, what do we know definitively? Bending Spoons has agreed to acquire Airtable.

What is speculation? Literally everything else.

This week I recorded the first two videos in a new series I'm calling the Essential Guide to Zapier. It's built specifically for people who have never built an automated workflow before, people who have maybe heard the word "automation" or "Zapier" but aren't quite sure what it means or where to start.