The System Behind My LinkedIn Content

Posting consistently on LinkedIn is hard. Coming up with things to post about is harder. But here's the thing: it doesn't have to be.

I've only been posting regularly for a few weeks, and one of the first things I did was build a system to make sure I never have to stare at a blank page wondering what to write about.

Every call I have gets transcribed automatically by Granola. When a new transcript is ready, Zapier sends it to my Content Hub in Airtable. From there, an AI field agent reads through it and identifies up to three potential LinkedIn post or newsletter ideas. Could be client problems worth writing about, real examples of automation in action, observations about how teams work, or just interesting moments from the conversation.

By the time I sit down to plan my week, there's already a queue of ideas waiting for me. Pulled directly from the actual work I'm doing and the conversations I'm having every week. I'm already doing this work, solving these problems, and having these conversations; I just also have a system in place to help organize and leverage it all.

The screenshot below is my actual Airtable setup, with names and identifying details anonymized. But otherwise, this is exactly what it looks like in Airtable for me.