When most business owners say they want AI to "just do the work," what they're describing is actually a system that runs automatically and reliably, every time. If "X" happens, do "Y," no judgment or LLM required.

That's not AI, that's automation. Knowing the difference is one of the most underrated skills in this space right now, and it was one of the major recurring themes echoed by experts across dozens of sessions earlier this week at ZapConnect, Zapier's annual virtual conference.