Every week I talk to small business owners who want to implement AI. And the first question I always ask is the same:

Why?

Not to be difficult, and not to make them feel stupid, but because "implement AI" isn't actually a goal. It's a solution in search of a problem.

This week I recorded the first two videos in a new series I'm calling the Essential Guide to Zapier. It's built specifically for people who have never built an automated workflow before, people who have maybe heard the word "automation" or "Zapier" but aren't quite sure what it means or where to start.